Okay, stop scrolling for a second.
You see headlines like this all the time, right? "Benetti Delivers 107-Meter Gigayacht LANA." You probably see the photo, a long white boat on impossibly blue water, and you roll your eyes. "Cool," you think. "Another toy for someone who has everything." You scroll on, back to recipes or news or cat videos.
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| 107-meter yacht costs €1.7 million a Week |
I get it. It’s easy to become numb to this stuff. The world of "giga-wealth" is so far removed from our reality that it just looks like a cartoon.
But I have to talk about this one.
I’ve been following the world of high-end naval architecture for years, and when I say the delivery of LANA (which was built under the project name FB277) was different... I mean it. This wasn't just another boat splashing into the water. This was a statement. This was a 351-foot, five-deck, 3,900-ton monster that reset the bar.
I'm not just here to show you pretty pictures or list off specs like a brochure. I'm here to really get into it. I want to walk you through why this vessel is one of the most significant floating objects ever built. I want to explain what it feels like to be on it.
And most importantly, I'm going to tell you the one, single, mind-blowing detail about this yacht—and others like it—that no one ever talks about. It's the thing that truly separates the rich from the people who own these things. And trust me, it’s not the €1.7 million-a-week charter price. That’s just the start.
So grab a coffee. Get comfortable. Let's get into what makes LANA a true beast of the sea.
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| 107-meter yacht costs €1.7 million a Week |
Part 1: What Does "107 Meters" Even Mean?
First, let's try to get our heads around the sheer scale.
The number "107 meters" (or 351 feet) gets thrown around, but it’s just an abstract. Let's put it in perspective. An American NFL football field is 110 meters long, including the end zones. So, LANA is basically the entire length of a stadium field. It's longer than a 747 jumbo jet. It's a skyscraper tipped on its side.
But here’s the stat that 99% of people miss, and it's the one that really matters: 3,900 GT.
GT stands for Gross Tonnage. And no, that does not mean "weight." This is the single most important thing to understand. Gross Tonnage is a measure of internal volume. It's the entire, usable, enclosed space inside the yacht.
You can have a very long, skinny yacht with a low GT. That’s not LANA.
LANA has a beam (a width) of 15.2 meters, or just under 50 feet. That is wider than most houses. This isn't a boat; it's a floating building. A five-story, 50-foot-wide, 350-foot-long building that can move at 18.5 knots.
And because the volume is so immense, the designers at Benetti did something almost unheard of on a boat: they gave it 2.7-meter (9-foot) ceilings.
Go ahead. Look at the ceiling in your room. If you're in a standard house or apartment, it's probably 8 feet, maybe 9 if you're lucky. Now imagine that on a vessel that's pitching in the ocean. The feeling of space, the "air" in the rooms, is apparently cathedral-like. It's designed to make you completely forget you are on a boat at all. You're in a Milanese penthouse... that just happens to be in the middle of the Caribbean.
The entire structure is a steel hull (for strength in the open ocean) and an aluminum superstructure (to keep the weight down up top). It’s a masterpiece of physics, designed to be both a fortress and a feather.
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| 107-meter yacht costs €1.7 million a Week |
Part 2: The "Giga Season" – Why Benetti Went Full-On Beast Mode
To understand LANA, you have to understand the builder, Benetti.
If you're into boats, you know the name. They are Italian shipbuilding royalty. They’ve been building beautiful vessels since 1873. They are masters of the craft. But for a long time, they were known for their stunning 50-meter to 70-meter yachts.
Building something over 100 meters... that's a different sport. It's not "superyacht" anymore. It's "gigayacht."
The leap from a 70-meter yacht to a 100-meter yacht isn't just "30 meters longer." It's exponentially more complex. The engineering, the physics, the power-generation needs, the HVAC systems, the safety regulations (at that size, you're basically a cruise ship), the sheer risk... it’s astronomical.
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| 107-meter yacht costs €1.7 million a Week |
And Benetti didn't just decide to build one.
They went on an absolute tear. They launched what the industry now calls Benetti's "Giga Season." In an incredibly short window, they launched three gigayachts: the 108-meter IJE, the 108-meter LUMINOSITY, and the 107-meter LANA.
This wasn't a fluke. It wasn't a one-off project. It was Benetti planting a giant, Italian-flag-colored stake in the ground and announcing to the German and Dutch shipyards (who typically dominate the 100m+ space) that they were here to compete.
LANA was, in many ways, the flagship of this new era. It was a statement piece, a multi-year, mind-bogglingly complex project to prove that "Made in Italy" could mean the biggest and baddest, too. And they pulled it off.
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| 107-meter yacht costs €1.7 million a Week |
Part 3: The "A-Team" (The "Who" Behind the "What")
You don't build a $200 million masterpiece with just one person. You need a team of superheroes. And LANA had them.
The Builder & Designer: Benetti
This is what's so cool to me. Benetti didn't just build it. Their own in-house teams designed both the sleek, powerful exterior and the soft, luxurious interior. This is incredibly rare. Usually, a shipyard builds the boat, and the owner hires a separate, big-name design firm for the inside. Here, Benetti did it all. It is a pure, uncut, 100% Benetti vision from the steel hull to the silk cushions.
The Naval Architect: PierLuigi Ausonio (PLANA)
This is the guy who makes sure the physics work. He's the one who does the math that ensures this 3,900-ton floating hotel can actually slice through the water at 18.5 knots, stay stable in rough seas, and—you know—not tip over. He’s the engineering genius behind the brawn.
The "Ghost" in the Machine: Imperial Yachts
You need to know this name. Imperial acted as the Owner's Representative and Build Supervisor.
What does that mean? It means they were the person (well, team) hired by the anonymous owner to live at the shipyard for years. Their job was to breathe down everyone's neck. They are the professional perfectionists. They tap the marble to listen for cracks. They inspect every single stitch on a leather-wrapped handrail. They are the client's "Delta Force," ensuring that every single subcontractor, every welder, every electrician, is performing at a 10-star level.
They are the ones who turn a "great" yacht into a "flawless" one. And now, they are the ones who manage the yacht for its charter guests. When you charter LANA, you're not just getting a Benetti. You're getting an Imperial-managed Benetti. That standard is a brand all its own.
107-meter yacht costs €1.7 million a Week
Part 4: The "Video Tour" – Let's Walk Through This Thing
Okay. This is the fun part. Put yourself here. Let's pretend we just flew in on our helicopter (yes, of course there’s a 'touch-and-go' helipad on the bow) and we’re about to get the grand tour.
We're not going to go deck by deck. We're going to go by experience.
Experience 1: The Sun Deck (aka "The Resort")
This isn't just a "deck." It's a private, five-star resort that you have all to yourself. The centerpiece is the 8-meter (26-foot) heated swimming pool. I'm not talking about a little jacuzzi "plunge pool." I'm talking about a pool you can actually swim laps in. It's surrounded by endless sunpads, there's a full-service bar, a shaded dining area, and a sound system (a custom California Audio Technology system, for the audiophiles out there) that is probably better than most terrestrial nightclubs. This is where you live during the day.
Experience 2: The Owner's Private Apartment
LANA has eight staterooms for 12 guests. Now, you might be thinking, "Only 12 guests on a 351-foot boat? That seems... low."
You're right. And that's the point. This isn't a cruise ship. It's not about cramming people in. It's about space.
The owner doesn't get a "room." The owner gets an apartment on their own private deck. The full-beam (50-foot wide) master suite is a 110-square-meter (1,200 sq ft) sanctuary. It has its own study, a massive walk-in closet, and his-and-hers bathrooms. But the best part? It has two private, fold-out balconies, one on the port side and one on the starboard. You can wake up, press a button, and have your own private terrace appear over the ocean. You can have your morning coffee in total, complete privacy, watching the sunrise over... well, whatever private bay in Corsica you decided to park in.
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| 107-meter yacht costs €1.7 million a Week |
Experience 3: The "Bad" Room (Spoiler: It Doesn't Exist)
What about the other guests? They're on the Main Deck in seven other staterooms. And I'm using the word "stateroom" because "cabin" is an insult. Each one is a VIP suite. Each is massive. Each has a king-size bed, a lounge area, a walk-in closet, and a bathroom clad in floor-to-ceiling marble. Each is decorated in its own unique, soft color palette. There is no "bad room." There is no fighting over who gets what. Every single guest is treated like the owner.
Experience 4: The "Heart of the Ship"
The Main Saloon is where those 9-foot ceilings really hit you. It’s vast. There’s a grand piano in one corner. There are sofas you could get lost in. There’s a formal dining table for 14. But the vibe... it's not what you'd expect. It’s not that gaudy, gold-plated, "dictator-chic" you see in some yachts.
Benetti’s in-house team went for "quiet luxury." It's all soft, natural colors. Creams, beiges, light woods, supple leathers, brushed bronze. It's a design that's meant to be timeless, not trendy. It’s not screaming in your face with its expense; it's whispering "you’ve made it" from every direction.
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| 107-meter yacht costs €1.7 million a Week |
Experience 5: The "Fun" Deck (aka My Future Home)
This is where I would live. The Lower Deck. This is where you find the Beach Club.
Now, a "beach club" on a normal yacht is a little swim platform that folds down from the back.
On LANA, the entire back of the yacht (the "transom") folds down to create a massive teak deck. But that's not all. The sides of the yacht in this area also fold down. So you are in this huge, 120-square-meter (1,300 sq ft) lounge, completely open to the elements, surrounded by the sea on three sides. It's furnished with sofas and a bar. It is your own private, moving island.
And what's just off the beach club? Oh, nothing. Just the Wellness Center.
I’m talking a full-on, world-class spa. There’s a Hammam (a Turkish steam bath), a sauna, a private massage room, and a beauty salon. And on the other side? A full-sized, state-of-the-art gym with floor-to-ceiling windows right at sea level. You can be running on the treadmill while watching dolphins swim by. I mean, come on.
And the garage? Forget it. It holds two custom-built 14-meter (46-foot) tenders. Let me translate: the tenders are the size of most normal "millionaire" yachts. Plus, a full fleet of jetskis, Seabobs, paddleboards, and a full-dive setup.
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| 107-meter yacht costs €1.7 million a Week |
Part 5: The Real Luxury (And It's Not the Pool)
You think the luxury is the stuff, right? The pool, the spa, the 9-foot ceilings, the marble.
You're wrong.
That's just the hardware. The real product, the true 10-star experience, is the software. It's the crew.
LANA has a crew of 34 members.
Let that sink in.
Thirty-four crew members... for a maximum of 12 guests.
That is a crew-to-guest ratio of almost 3-to-1. You have three people on this boat whose entire, full-time, professional job is to make your day perfect.
What does this mean in practice? It means you don't "ask" for things. You think about a gin and tonic, and someone is already there with it, on a silver tray, with a linen napkin. It means you get up from a lounge chair to jump in the pool, and by the time you're out, your chair is back in the shade and a fresh, dry towel has replaced your damp one.
It means you have a dedicated spa therapist. A dedicated divemaster. A yoga instructor. And, of course, a Michelin-level chef (or, more likely, a team of three) who can make anything you want, 24 hours a day. You want fresh, handmade gnocchi at 3 AM? It's 15 minutes away.
You will never see a bed unmade. You will never see a fingerprint on a piece of glass. You will never carry your own bag. This is a level of service that simply does not exist on land, outside of perhaps a royal palace.
This is what €1.7 million a week actually buys you. It buys you a life with zero friction.
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| 107-meter yacht costs €1.7 million a Week |
Part 6: The Money. Let's Talk About the Price Tag.
Okay, let's get to the number in the title. The charter price.
To rent LANA for one week, it costs €1,700,000. (That was about $1.9 million USD when it was launched, and it's stayed in that ballpark).
But wait. That's not the full price. That's just to rent the boat.
On top of that, you have to pay the APA, or Advance Provisioning Allowance. This is a standard practice in the industry. It's basically your running tab for the week. You pay it upfront. It's usually 25-30% of the charter fee.
So, let's call it another €500,000.
What's that for? Oh, just you know... fuel. And all the food. And all the fine wine and champagne. And the port fees (parking a 107m boat in St. Barts isn't cheap). And, of course, the tip for those 34 crew members who just gave you the best week of your life.
So you are all-in for well over two million euros. For seven days.
Let's break that down just for fun.
~€285,000 per day.
~€11,900 per hour.
~€200 per minute.
It is literally costing you €200 (or about $215) every 60 seconds just to exist on this boat.
And that... is still not the craziest part.
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| 107-meter yacht costs €1.7 million a Week |
Conclusion: The "Craziest Part" and the Detail Everyone Misses
This is it. This is the "detail" I promised you. This is the secret of the gigayacht world. It's the thing that separates the merely rich (the people who charter it for a week) from the giga-wealthy (the person who owns it).
Chartering it is one thing. What about owning it?
The build cost is, of course, a closely guarded secret. But a custom 107-meter gigayacht from a top-tier yard like Benetti is estimated to be somewhere between $200 and $250 million.
Now, here is the golden rule of the yachting industry. It's called the "10% Rule."
The average annual running cost of a gigayacht is, on average, 10% of its original build price.
Let's do the math. 10% of $250 million is $25 million. Per. Year.
That is the craziest part.
It's not the €1.7 million-a-week charter price. That price doesn't even cover the running costs; it just helps offset them.
The craziest part is the $25,000,000 you have to spend every year just to keep the lights on. That's for the 34 crew salaries (and their health insurance, and their food). It's for the fuel (a yacht this size has diesel-electric engines and can burn thousands of gallons an hour). It's for the insurance (can you even imagine the insurance policy on a quarter-billion-dollar asset?). It's for the constant maintenance, the satellite internet, the fresh flowers, the docking fees.
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| 107-meter yacht costs €1.7 million a Week |
It costs the owner over $2 million a month, every single month, just to own this yacht, before they even step on board.
So when Benetti "delivered" LANA, they weren't just handing over the keys to a boat. They were delivering a $25-million-a-year floating corporation. A 351-foot, 3,900-ton, 10-star hotel for just 12 people.
That is the 107-meter detail that everyone misses. It's not the length, or the pool, or the spa. It's the sheer, mind-bending, logistical and financial weight of it all. It's not just a boat. It's an entire economy.
Wild, right? Makes you think.