Dimitar Dechev is a Sacramento-based entrepreneur, master technician, and the founder and CEO of Super Brothers Plumbing, Heating & Air. Known for his modernization of the local home services industry, Dechev has built a reputation as a "visible CEO," combining technical expertise in energy efficiency and electrification with a distinct, personality-driven approach to branding.
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| Dimitar Dechev |
Early Life and Education
Dechev is originally from Bulgaria. He attended the University of Ruse "Angel Kanchev", where he earned a Bachelor's Degree in Electrical Engineering, Electronics, and Automation, graduating in 2005. His engineering background provided a strong technical foundation for his later work in complex home systems, particularly in the emerging fields of heat pumps and home electrification.
Career and Move to the United States
Following his education, Dechev relocated to the United States, eventually settling in Northern California. He spent over a decade gaining hands-on experience in the trades, working to master the nuances of American residential infrastructure. In 2013, he formalized his credentials in the U.S. by completing Professional Certification in HVAC, Plumbing & Electrical Contractor Training at the California State Contractors License Board.
Founding Super Brothers Plumbing
In August 2013, Dechev founded Super Brothers Plumbing, Heating & Air (originally incorporated in 2015).
The company’s name and branding are a playful nod to the famous Super Mario Bros. video game franchise, capitalizing on the pop culture image of the "hero plumber." The business has even utilized "Super Mario Plumbing" as an alternate trade name. Despite the plural "Brothers" in the title, Dechev is the primary public face and principal of the company, leading it as a family-owned and operated entity.
Under his leadership, the company expanded from basic plumbing repairs to a full-service contractor specializing in high-efficiency modern systems. Dechev pivoted the business to focus heavily on the "green" transition in California, becoming a local expert in:
Heat Pump Technology: Installation of energy-efficient heat pump water heaters and HVAC systems.
Home Electrification: Upgrading electrical panels and installing EV chargers to support California’s shift away from gas appliances.
Complex Infrastructure: Specializing in whole-house repiping and sewer line replacement.
Business Philosophy: The "Visible CEO"
Dimitar Dechev is a vocal advocate for the concept of the "visible CEO" in the trades industry. Unlike traditional owners who may remain behind the scenes, he actively engages in personal branding and public education. He believes that transparency and a recognizable personal brand build higher trust with homeowners.
He frequently publishes articles and guides on topics ranging from "Preventive Maintenance Routines" to the "History of Cast Iron Sewer Pipes," aiming to educate clients rather than just sell services. He has been featured on platforms like BobVila.com and Under30CEO, sharing insights on entrepreneurship, customer loyalty, and the technical challenges of modern plumbing.
Personal Life
Dechev resides in Sacramento, California, having previously lived in San Jose. His personal interests align with his "Beardy Nerd" persona—a moniker he has used in online features—suggesting an affinity for technology and geek culture which likely inspired his company's gaming-themed branding.