Early Life and Background
Muthoni was raised by a single mother of six children. His background is described as diverse, and he has spent time living in both Africa and the United States. This international experience, particularly his time in Africa where he worked as a young entrepreneur in tech and retail, has influenced his business perspective. He credits his upbringing and early struggles with teaching him resilience and the value of hard work.
Corporate Career
Before establishing himself as a prominent figure in the digital marketing industry, Muthoni spent seven years (2007–2014) in the corporate sector. He worked as a Senior Analyst in Sales Operations for Verizon Wireless, a Fortune 500 telecommunications company.
During his tenure at Verizon, he:
Worked closely with channel leads and functional groups in the West Area.
Led initiatives to improve Key Performance Indicators (KPIs) and customer loyalty in the Southern California region.
Gained extensive experience in customer service partnerships, trend management, and process improvement planning.
Entrepreneurship and Deviate Agency
Muthoni founded Deviate Agency with a vision to provide "unparalleled service" that blends creative excellence with analytical rigor. Under his leadership, the agency has grown into a leading firm in Los Angeles, employing a global network of remote professionals. The agency focuses on digital marketing solutions, software development, and branding strategies.
Other Ventures
Limetank: In 2020, Muthoni introduced Limetank, a software solution designed to help business owners increase sales and track user engagement metrics such as link clicks and conversion rates without relying heavily on traditional paid advertising.
SomeFuse: He is also identified as the founder of SomeFuse
Writing: Jonas Muthoni is an active contributor to the Forbes Agency Council and other publications, where he writes about digital marketing trends, SEO, and business leadership.
Leadership and Philosophy
Muthoni is often referred to as a "fearless leader" who believes in hiring people smarter than himself to foster innovation. His business philosophy centers on integrity, loyalty, and building strong trust-based relationships. He emphasizes the importance of "deviating" from the norm to find unique solutions for clients.
Philanthropy and Mentorship
Beyond his business pursuits, Muthoni is dedicated to giving back to the community:
Board Membership: He has served as a board member for a breast cancer organization for over five years.
Mentorship: He actively mentors startups and undergraduates, including those from the University of California, Irvine, helping the next generation of entrepreneurs navigate the complexities of the business world.